Case Study: Take TEDxFargo With You
A Case Study in Creating an Attendee Experience That Lasts
TEDxFargo(opens in new tab) brings people together around ideas, conversation and connection. With live speakers, shared experiences and a community built around curiosity, every part of the event contributes to how attendees experience the day.
For TEDxFargo 2026, that included the event badge. Event Badger helped create a badge system that did more than identify attendees. It became part of the visual experience of the event and gave guests something they could take with them long after it ended.
More Than an Event Badge
The TEDxFargo 2026 badge carried the event's bold visual identity into a piece attendees wore throughout the experience. The black badge featured the TEDxFargo 2026 design, space for attendee names and a lanyard that made it easy to wear throughout a full day of talks, conversations and activities. But the detail that made this badge different was what came with it.
Each badge included a removable acrylic lightning bolt keepsake, designed to complement the event's visual identity. During TEDxFargo, it added another distinctive layer to the badge. Afterward, attendees could remove it and use it as a keychain, turning part of their event credential into something they could continue carrying with them.
Instead of ending up in a drawer once the event was over, part of the badge was designed to stick around.
Extending the Experience Beyond the Event
A great event badge has a job to do, but that doesn't mean it has to feel purely functional. For TEDxFargo, thoughtful details helped the badge become another touchpoint in the overall attendee experience.
- Built Into the Experience
Because each badge looked different, attendees found it easier to start conversations. In many cases, the badges became natural icebreakers throughout the event. - Designed to Be Remembered
The acrylic lightning bolt transformed part of the credential into a souvenir rather than something attendees would immediately discard. - A Brand Touchpoint That Lasts
By giving attendees something they could reuse after the event, TEDxFargo extended its presence beyond the venue and into everyday life.
How Event Badger Can Help
Event badges are often one of the few pieces of an event that nearly every attendee interacts with from beginning to end. That makes them an opportunity to do more than provide a name and access credential.
Event Badger helps organizations turn that opportunity into something intentional through custom badge designs, creative materials, personalized elements and details that complement the larger event experience.
Whether the goal is to make networking easier, bring an event identity to life or create something attendees actually want to keep, the right badge can do all three.
The Takeaway
TEDxFargo is built around ideas worth sharing. For its 2026 event, even a functional detail like the attendee badge became an opportunity to create something more memorable.
By pairing a bold event badge with a removable acrylic keepsake, TEDxFargo gave attendees something useful during the event and something worth holding onto afterward. It's a small detail with a longer life, keeping the experience and the TEDxFargo name with attendees even after the lanyard comes off.